Brand Advisory & Marketing Strategy
Strategy & Partnerships
Key Offerings
- Global knowledge of Polo and Equestrian marketplace
- Strategy development and execution
- Charity Event Participation
- Content Creation
- Brand Positioning
Portfolio
Brand Partnerships
Royal Salute Scotch Whisky
MBEQ advised in 2006 on Royal Salute Scotch Whisky's initial involvement in polo, developing a multi-touch point low cost investment into the sport. Over the following 20 years, MBEQ has led marketing campaigns launching the Polo Edition Series for the brand and generating the most comprehensive return on investment currently seen from Polo as a platform. The brand is currently launching the 9th Polo Edition.
Piaget Global Launch: Polo S Gamechangers Campaign
MBEQ and Malcolm Borwick were contracted to develop and film the "Game Changers" campaign for Piaget. Successfully launching the Polo S watch with Ryan Reynolds, Michael B Jordan, David Goffin and Hu Ge in New York. The campaign was used to re-introduce Piaget back to polo and engage a younger audience.
La Martina
For over 20 years Malcolm Borwick has been a Global Ambassador for the Polo and Equipment House, La Martina. Presenting the brand in Royal Exhibition Events all over the world and being an advocate for a truly authentic polo brand.
Operational Guidance for International Polo Teams and Investment Platforms
MBEQ provides a full suite of team services, from detailed analysis of the global participation in polo to audience specific data giving insight into brand and team penetration. We use best in class sports analysis from Ticketing data to Social Media Engagements to help make teams and platforms make informed decisions in their level of involvement in the sport.
MBEQ has provided sector specific information, and wider presentations of what the global polo marketplace looks like. We see it as our responsibility to educate and inform clients to help them make real long term investments in equestrian sports.
Clients Engaged
- Signet Wealth: A full and comprehensive analysis of the global state of polo 2024/25
- Quadro Capital: Advisory services on the creation of a global equestrian platform, 2026
- GPT (Global Polo Trophies): International polo development business
